Amar Gautam

On an average I receive 10 phone calls, 105 emails daily regarding various services. These calls and emails are nothing but marketing efforts made by various companies. But for me, these are spams. There is very less likely chances that I would entertain or get across an email or call that interests me.

This is what most of the companies do for generating leads. They send emails, contact through purchased distribution lists, make cold calls etc to get to their prospective customers. But in all these cases, they try to reach a mass that not necessarliy would be interested. This kind of marketing is what I call as outbound marketing.

Consumers these days have become smarter to block your outbound efforts. They have caller ids, spam filters and other machanism to stop you to reach them. They do it because they do not need your services or usually get annoyed and do not convert into leads. [Read More...]

This post is in continuation to the previous post – Does Alexa Ranking impact your advertising decisions?

A series of experiments with my blog’s Alexa ranking proved even further that we cannot rely on the it for advertising decisions. My rank when I started looking at Alexa 20 days back was – 21,863,014 and today it stands at – 4,319,081. I hope if these experiments continue for another couple of days, my blog may rank within 100,000. But the fact remains the same, the traffic I generated to be accounted by Alexa is a false traffic. Though I have a good amount of people visiting my blog each month, anyone can fool around and convince webmasters to advertise on their websites. [Read More...]